We were introduced to Poseidon Athletics from another client, 15 Fathoms. The owner of Poseidon Athletics and the owner of 15 Fathoms both serve our country as active duty military personnel. When Poseidon Athletics initially contacted us, they already had made some apparel with a previous supplier and had a few new designs that they wanted to produce. Our main objective was to enhance their brand by providing advice and feedback on their current product line, creating additional designs, sourcing other products, and helping them grow into having their own online store. We were able to do all of these things and continue to help them with new products, designs, and social media content.
Since Poseidon Athletics already had some initial designs, our focus was just enhancing those. We made a lot of adjustments to get the best end result of their designs. Some of these include editing the art to make it more clear, sizing the art, manipulating the colors, and adding some minor design components to enhance the look. We created mock-ups for all of the designs to give them options of placement, color, and size prior to going into print. We also designed a few new looks for them to consider.
Since the line for Poseidon Athletics consists of primarily shirts and tank tops, we chose screen printing as the best method of customization. This method allowed us to print designs that were multiple locations, multiple colors, and even allow us to master a gradient print on the mermaid design. We are private labeling all of the garments with customs tags in order to solidify the branding and provide that extra level of customization.
Any company that is building an apparel brand needs to think about marketing the products from day one. The team at Poseidon Athletics does a great job sharing content on social media and promoting their brand at various events. They even have their own gym, which allows them to promote the brand to individual clients in person. They did hire us to do a photo shoot and video shoot which allowed us to create some additional content for the brand to share on social media as well as use on their online store. We had a blast shooting this product line at a local gym which really captured the essence of the brand as they are fitness focused.
Business is shifting a lot more from brick and mortar retail stores to online, e-commerce stores. Our team at 9010 Brand designed and built the e-commerce store for Poseidon Athletics. We are responsible for creating the layout, shooting and editing the product and model shots, and implementing the applications that are featured on the site. On the back end, our team is responsible for setting up the inventory SKUs, assigning shipping costs, creating the fulfillment process, enabling payment methods, and making sure the site is working and functioning properly.
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What specific apparel are you interested in?
Do you have the art in a vector file?
Do you need art creation?
What colors are used in your art?
What is the location of your customization?
Full ChestLeft ChestFull BackUpper BackLeft SleeveRight Sleeve
Do you have a preferred method of customization?
Screen PrintingEmbroiderySublimationDirect to GarmentCut and Sew
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2559 Mast Way
Chula Vista, CA 91914