The owner of Motif Brand, Kanten Russell, is a long-time friend of 9010 Brand Owner, Andy Cruz. Kanten Russel was a professional skateboarder for over 10 years and currently is still actively involved in the skateboard industry. He came to us with a dream to start his own apparel line of apparel and skateboard. When he came to us he already had a name and some designs so our major role in the beginning was tweaking the sizing and colors of the designs and choosing the product line. Since that initial consultation, we are proud to say that we have worked on nearly every aspect of the brand.
The first phase when taking on a new apparel client is the initial brand consultation, which is where we discuss goals, objectives, target market, and the process from inception to the end product. Once we have a better understanding of what our client is looking to create, we move into phase 2 which is DESIGN. The Motif Brand came to us with a logo and some initial designs. Our objective was to make sure that we can utilize the logos and designs as well as expand on the ideas and concepts to build an apparel brand. Our design team provided feedback on the current designs, created additional designs, and produced mock ups to present our client with different looks and uses of the designs.
For The Motif Brand, we focused on a few production elements. Screen printing is the method of customization on a variety of t-shirts and hooded sweatshirts as it is durable and the most popular imprint method. We went with embroidery as the customization method for the hats and the polos which gives those garments the high-end look and feel. We also are private labeling all of the garments with customs tags and woven labels, enhancing the quality of this premium brand.
Any company that is building an apparel brand needs to think about marketing the products from day 1. For The Motif Brand, our marketing team set up multiple photo shoots and video shoots in order to capture the story and the essence of the brand. This is a skate brand that is made specifically for people that have a love for skateboarding, by people who are passionate and connected to the sport. Social media is an important part of building a company and quality content helps share the story of the brand and reach the target audience. Our marketing team also took product shots for every single item in order to have quality photos for the website and other marketing assets.
Business is shifting a lot more from brick and mortar retail stores to online, e-commerce stores. Our team at 9010 Brand designed and built the e-commerce store for The Motif Brand. We are responsible for creating the layout, shooting and editing the product and model shots, and implementing the applications that are featured on the site. On the back end, our team is responsible for setting up the inventory SKUs, assigning shipping costs, creating the fulfillment process, enabling payment methods, and making sure the site is working and functioning properly.
We recently noticed that a lot of start brands are not equipped to handle their own fulfillment as the brand scales. For our apparel clients such as The Motif Brand, we store boxes, packaging, labels, tape, poly bags, etc in order to fulfill the online orders. We check the online store 2 times a day to fulfill orders that are placed to ensure that the customers receive their orders in a timely manner. We also monitor the inventory for our clients so that we can provide feedback on the top selling items and provide suggestions on what they need to reorder prior to their inventory being depleted.
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What specific apparel are you interested in?
Do you have the art in a vector file?
Do you need art creation?
What colors are used in your art?
What is the location of your customization?
Full ChestLeft ChestFull BackUpper BackLeft SleeveRight Sleeve
Do you have a preferred method of customization?
Screen PrintingEmbroiderySublimationDirect to GarmentCut and Sew
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Monday-Friday: 8AM – 5PM
2559 Mast Way
Chula Vista, CA 91914