The owner of High Gear Inc. came to us with an idea of building an apparel brand focused on the automotive industry. During our initial consultation, he shared his vision of what he wanted his apparel brand to be and who he wanted it to be made for. Even though he had an idea and a name for his brand, there was still a lot of work to be done. Our team had to go to work to source all of the correct products, design with the automotive enthusiast in mind, and choose the right customization methods to accomplish the desired looks. We were able to set some style and color guidelines so that we had a base to go off. When all was said and done, we created all of the designs, sourced all of the products, held photo and video shoots, built the e-commerce site, and are assisting with social media content creation.