The owner of Boss Sports Nutrition actually came across our path online and reached out to us to set up an initial consultation. Their primary business is selling nutritional supplements but they have always wanted to branch out and create an apparel line to compliment that. During our initial consultation he shared his vision of his apparel brand and also shared some information on the demographics of his current client base. This gave us a better understanding of what he wanted to create and the product line that would work best. Our team took some time to research and brainstorm more about the fitness industry and put together dozens of designs and sampled multiple garments before narrowing down the line.
The design phase was a bit more challenging for this client because we were starting from scratch. He had an initial logo and some ideas but we had to translate that into designs for a variety of products. We recommend the core logo and message be Boss Athletics to separate itself from Boss Sports Nutrition. Our entire team worked on participating in the brainstorm sessions to create the best looks possible for the brand. We are extremely proud and our client is very happy with the color schemes, the design elements, and the product line as a whole.
Boss Athletics has an amazing product line with a variety of items including shirts, tank tops, jackets, hats, sweatshirts, joggers, and yoga pants. We used a variety of customization methods to produce these garments. We went with Screen Printing as the customization method for the t-shirts, tank tops, and sweatshirts because it is the most effective method for these items. We went with Direct Embroidery for the hats, joggers, and yoga pants to allow these to have a premium look and feel to them. All if the items had additional finishing which includes being folded, bagged, a custom hang tag and a size sticker.
Boss Sports Nutrition has an awesome website and social media presence so our goal was to concentrate on the apparel to enhance their brand. They hired us for a photo shoot and video shoot so that we can provide them with high-quality content. For the photo shoot, we focused on action shots of the products as well as simple product only shots so that they can use the images for their website and social media. For the video shoot, we focused on action shots in the gym since their target market is individuals that take nutritional supplements to get in shape. This video was used and promoted on Facebook and has reached over 100k views.
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2559 Mast Way
Chula Vista, CA 91914